There have been a couple of interesting pieces of news and developments this week. Not ‘stop press’ sort of stuff, but they show a direction of travel that practitioners should be aware of.
Zeiss Vision Care has launched a vision
screening app (7 Days) that assesses five different components of vision – visual acuity, contrast sensitivity, colour vision, astigmatism and central visual fields. Zeiss quite rightly recognises that digital technology now occupies more of our everyday lives but, crucially, has made the link between how we use digital devices for our health and fitness. Eye health should absolutely be a part of that suite of health products and Zeiss will use the app to drive patients to location optometrists for a full comprehensive eye exam. Where screening technology becomes a little murkier is when they’re deployed by companies to drive patients to their own outlets, websites or partners.
Ace & Tate is the latest company to roll out distance vision testing in conjunction with Dutch digital developer, easee. The
site’s test checks whether the user’s current spectacle prescription is still suitable. If it is, the user is told as much and pointed towards the company’s frame range. If variation is detected, then users are asked to make an appointment for a sight test. While Ace & Tate’s software merely screens vision, easee has been using its software to carry out refraction in mainland Europe for some time now. During that process, it has earned CE approval, a TUV rating and the company says it has the clinical research to show its exam is as accurate as ‘traditional refraction.’ Credentials that are likely to rank highly with consumers.
The company partners with several online brands other than Ace & Tate, including Mister Spex and Selectspecs, but the relationship with Grandvision is perhaps the most interesting, where trials have been active in Poland and Finland. And yes, that is the Grandvision that was recently acquired by EssilorLuxxottica.
10 Covrt Project
NEWS 4 7 Days The news from the past week 6 In Focus Sight test pledges top three million 7 In Focus Consultation on CLO entry requirements
OPINION 8 Diary of a spectacle designer
Launching a new trade show
PRACTICE 10 Showcase
The latest fashion and frames 11 Informed
Updates from inside the industry
FRAMES AND FASHION 12 Testing time for trade shows
Report from Silmo
CLINICAL 18 Comment
Dream of 100 nations 19 CET: Fundamentals of ophthalmic
dispensing 22 Contact lens regulations
CLASSIFIED 30 Recruitment 32 Services
12 Silmo returns
Editorial enquiries 020 7501 6660 firstname.lastname@example.org Display advertisements 020 7501 6668 Classified advertisements 020 7501 6686 email@example.com Subscriber enquiries 01722 716997 firstname.lastname@example.org
Optician is the weekly, paid-for information source for optometrists, dispensing opticians and the optical industry. For 130 years Optician has been the independent voice for eye care professionals, students and business owners offering breaking news, analysis and education. In print and online, Optician provides an array of clinical, business and technology articles, comprehensive CET
coverage along with the very latest in contact lenses, frame fashion trends and spectacle lens technology. Optician offers advice on careers and carries hundreds of job opportunities every week. Optician provides its readers with essential business help and offers a forum for eye care professionals and others in the market.
15 October 2021 OPTICIAN 3