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N° DE COMMISSION PARITAIRE 0320 K 89343 Mensuel: Juin 2019 Dépôt l égal

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CONTENTS Contents June 2019 Issue Nº 464 www.icpublications.com

Cover Story: Global brands dominate the scene

Business intelligence 4 Ne ws and deals fro m around Africa

Cover story Top Brands 10 Global brands dominate th e African scene 12 Exclusive ranking of t he Top 100 18 How to build a leading brand 22 The Jumia story

Features 26 Interview: Bob Collymore,

C EO, Safaricom 30 Kenya vs Tanzania:

A ta le of two railways 33 Focus on wealth management 39 UK hunts Africa trade 42 Ramaphosa wins solid

ma ndate for change 46 Uganda revives national airline

Perspective 37 Empowering Africa’s

young agripreneurs

Roundtable Egyptian agriculture 51 Creating trade champions

Countryfiles 56 Algeria’s upheaval h its investment 58 The dismantling of Suda n’s deep state 61 Si erra Leone tackles illegal fi shing

Special Report Talent Matters: The Future of Work 65 The future of work 74 The fourth industrial revolution

in the workplace 81 Leadership in the digital age 83 Roundtable: What does the

future of work look like? 87 HR leaders speak out

Book review 88 China’s global vision

Last Word 90 The perils of IMF bailouts