The European Business Review empowering communication globally

MARCH –APRIL 2019

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FUTURE SERIES Future Insight - From a 350th Birthday to the Start of a Global Movement Ulrich A.K. Betz

Four Pathways to ‘Future Ready’ that Pay Off Peter Weill, Stephanie Woerner and Nick van der Meulen

COVER STORY Software AG: Touching the Lives of Millions for Half a Century

TOP EXECUTIVE EDUCATION PROGRAMMES WITH THE BEST ROI Columbia Business School Executive Education: Empowering Leadership at the Pulse of Business in New York City Interview with Professor Paul Ingram, Faulty Director, Advanced Management Programme

EMLYON Business School, AIM Institute: Understanding the Potential of AI in a Technology Driven World. Interview with Mr. Renaud Champion, Executive Director, AIM Institute

ORGANISATION How to Design an Ambidextrous Organisation Jonathan Trevor and Peter Williamson

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How can Organisations Manage their Reputations in Response to Threats? William S. Harvey, Jonathan V. Beaverstock and Hongqin Li

SUPPLY CHAIN Buying Market Share with Supply Chain Richard Markoff and Ralf W. Seifert

BRANDING The Brand-Building Canvas: How to Build a Business and a Brand in One Go Klaus Heine

DIGITAL STRATEGY Digital Partnership Strategies Revealed Stijn Viaene

CIRCULAR ECONOMY Lessons from Ellen MacArthur and the Circular Economy on How Leaders can Build and Sustain Transformation? Peter Hopkinson and William S. Harvey

LEADERSHIP 21 Success Principles to Unleash the Leader in You and Achieve Greatness in Your Life M.S. Rao

WORK-LIFE BALANCE Why Workstyle Reform Just Might Work in Japan Ginka Toegel