The European Business Review empowering communication globally

JANUARY – FEBRUARY 2019

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MANAGEMENT The Four Toxic Symptoms of Success Risto Siilasmaa

COVER STORY Craftsmanship meets Technology A Conversation with Christoph Grainger-Herr CEO of IWC Schaffhausen TOP EXECUTIVE EDUCATION PROGRAMMES WITH THE BEST RETURN ON INVESTMENT EMLYON Business School: Building Competencies that are Critical for Future Success Interview with Professor Rhoda Davidson, Director of MBA Programmes

FUTURE OF TRANSPORT Electric Has Gone Audi An Exclusive Interview with Mr. Bram Schot, Chairman of the Board of Management, AUDI AG

FUTURE OF EDUCATION Rethinking Future Higher Education Mario Raich, Simon Dolan, Paweł Rowinski, Claudio Cisullo, Courtney Abraham and Jan Klimek LUXURY STRATEGY How Luxury Brands can benefit from Personality-based Branding Klaus Heine and Haibo Xue

DESIGN THINKING Design Thinking: Eight Mistakes to Avoid Josemaria Siota and Thomas Klueter

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The Five Essential Pillars of Multidisciplinary Process/Service Design Lilla Asir

TECHNOLOGY Using Technology To Turn The Dial On Inclusion: The Mental Health Opportunity Barbara Harvey

STRATEGY Your Strategy Needs 2 Types of People Carsten Lund Pedersen and Thomas Ritter

GOVERNANCE Big Business Models Are Back-to-Front: Create Long-term Value By Putting Shareholders At the Back-end of Cash Flow Distribution Paul Strebel BUSINESS ETHICS Literature And Its Role in the Cultivation Of Ethics In The Business Environment Kyle Scott

CYBERSECURITY The Cybersecurity Challenge in a High Digital Density World Sandra Sieber and Javier Zamora

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SOFTWARE Competitive advantage through software: Contrasting Enterprises & Startups Grant Hull

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