The European Business Review empowering communication globally

MAY – JUNE 2018

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DATA PRIVACY Why Mark Zuckerberg’s Leadership Failure was a Predictable Surprise  David De Cremer

COMPLIANCE Why Forgiveness Should be Part of Your Compliance Strategy David De Cremer B IG DATA The Three Types of Big Data That Matter for CMOs David Dubois and Gilles Haumont INTERVIEW Mining Actionable Information with Smart Capture Interview with Enno Lueckel, Vice President EMEA at Ephesoft DIGITALISATION Are You Following the Right Digital Recipe? Tracey Countryman, David Abood, Aidan Quilligan, Raghav Narsalay and Aarohi Sen

DATA MANAGEMENT Waking Up to Data Quality Tadhg Nagle, Thomas Redman and David Sammon COVER STORY Take Back Control: Sherilyn Williams Casiano on Providing the Affluent True Control of Their Wealth GOVERNANCE Becoming the Chairman Didier Cossin and Michael Watkins LEADERSHIP DEVELOPMENT Designing Results-Oriented Leadership Development Programmes Camelia Ilie, Guillermo Cardoza and Schon Beechler DIGITAL TRANSFORMATION Five Leadership Lessons that will Help you Boost Productivity Deborah Sherry MARKETING What the French Open can Teach Businesses about Branding:   The Ten Key Lessons Every Marketer Should Know Laurence Minsky and Colleen Fahey LUXURY STRATEGY Amazon, Just a Click Away from Luxury: What are the Implications for Selective Distribution? Xavier Derville and Jean-Noël Kapferer GLOBAL BUSINESS How Global are Germany’s Largest Corporations? Niccolò Pisani and Omar Toulan

empowering communication globally