The European Business Review empowering communication globally
JANUARY – FEBRUARY 2018
Turning Societal Challenges into Business through Value Sharing, p7
7
17
21
25
29
34
39
Transformation Economy Turning Societal Challenges into Business through Value Sharing Simona Rocchi, Bahaa Eddine Sarroukh, Karthik Subbaraman, Luc de Clerck and Reon Brand
Strategy To Find Value In the Digital Age, Find It for Others First Omar Abbosh, Vedrana Savic and Michael Moore
Sustainable Business Tolerating Failure: A Key to Creating Sustainable Business CB Bhattacharya, Ernesto Ciorra and Joanna Radeke
Technology 5G is Coming… But What is it? William Webb
How Will 5G Internet Change the World? Andrew Chokhoyan
The Case for 5G: Towards an Internet of Skills and a World of Synchronised Reality Maria Lema and Mischa Dohler
Machine Intelligence Machine Intelligence Will Shake Up Banking, But the Disruptors Won’t Be Fintech Startups Urs Rohner and Howard Yu
44
49
52
57
61
65
69
75
Supply Chain Is your Supply Chain Sustainable? Probably Not Cory Searcy
Supply Chain Digitalisation Management Challenge Richard Markoff and Ralf seifert
The Competitive Advantages of the Digital Economy Require a Digital Mentality Michael Gravier, Christopher Roethlein, and John Visich
Marketing Hunter or Hunted? How Digital Media and GDPR Increases Importance of Inbound B2B Sales Laurence Minsky and Keith A. Quesenberry
Digital Advertising’s Wild West: Deciding Which Media Channel is More Effective is the Key Tahir Nisar
Negotioation How to Negotiate Effectively in Different Cultures Guido Stein and Kandarp Mehtaw
Business Model The Right Business Model at the Right Time Adam Bock and Gerard George
Leadership Releasing the Potential of All Mark Anderson
Production & Design: Angela Lamcaster Print Strategy: Stefan Newhart Production Accounts: Lynn Moses Editors: Elenora Elroy, David Lean Group Managing Editor: Jane Liu Editor in Chief: The European Business Review Publishing Oscar Daniel READERS PLEASE NOTE: The views expressed in articles are the authors' and not necessarily those of The European Business Review. Authors may have consulting or other business relationships with the companies they discuss. The European Business Review: 3 - 7 Sunnyhill Road, London SW16 2UG, Tel +44 (0)20 3598 5088, Fax +44 (0)20 7000 1252, info@europeanbusinessreview.com, www.europeanbusinessreview.com No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without written permission. Copyright © 2018 EBR Media Ltd. All rights reserved. ISSN 1754-5501
33
empowering communication globally
