September, 1953

The GRAMOPHONE

Magnificent

Astounding

COVER 1

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Stupendous

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;' Coiossal shall we blow our own trumpet?

ActuaUy we would rather not . . . . . . we should in fact prefer that you see for yourself the large stock of records of all leading makes and the wide variety of recordings available at our shop in New Oxford Street. We would hesitate to tell you of the very comfortable audition rooms and the extremely pleasant atmosphere. Perhaps, though, we should just mention the amazing helpfulness of our staff who will go to tremendous trouble to serve you, and we would not be fair to ourselves if we refrained from telling you of our magnificent new showrooms and the fantastic range of our unique continental list which includes absolutely breathtaking recordings available nowhere else in this country! And when we think of our positively superb personal export scheme, the wonder-colossal French recording that we will be offering very soon, the gigantic epoc-making, nerve shattering, SCINTILLATING, STUPENDOUS . . . . .

I.HHOFS .

We are always pleased to welcome you to our shop in New Oxford. Street (jusfa few steps along from the Tottenham Court Road Underground). Drop in any time and browse around, whatever your taste you will always find something of interest at Imhofs.

Stockists of Allegro Argo Brunswick Capitol Columbia Decca Esquire H .M.V. London M.G.M. Monarch Nixa Parlophone Telefunken Vogue Vox

Alfred Imhof Ltd 112-116 New Oxford St London We! Museum 7878