Ala)" '952

The GRAMOPHONE

. . . marching in advance with spades

That's a part of the Oxford Dictionary's definition of pioneers. Pioneering seems to come naturally to us - or so we flatter ourselves - but not the sort that calls for marching with spades, although we did, in 1945, metaphorically dig a hqle and bury the old system of recording and all that went with it, replacing it with ffrr- the world's first practicable system of full frequency range recording. At the same time, we produced a range of instruments, headed by the revolutionary Decola, each with a full range frequency response for reproducing these wonderful new Decca ffrr records.

So much for our early pioneering in the world of sound recording and reproduction. Then we used our spades in the world of television, helping to bury the" dinner-plate" screen, and offering in its place projection television with its big picture on a flat screen.

The next memorable date was '950, when we again made history in the field of recording by giving to English music10vers a unique r~cord for the second time -a record combining full frequency range with Long Playing. In twenty-three months, three hundred and seventy-six of these magnificent long playing, full frequency range records have been released, and we are not leaning on our spades, or resting on our laurels!

DECCA Pioneers of full fr:equency range recording, records and reproducers (1945)

Big Screen Projection Television (1949) and Long Playing plus full frequency range microgroove records (1950)

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