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The GRAMOPHONE

March, 1952

Hear the sensational long playing

, .ecords at IMHOF'S

This Is Long Playing: Beethoven's Fifth Symphony, Grieg's Plano Concerto, Tchalkovsky's . . Pathetlque," .. The Eroica," Gilbert and Sullivan's" Trial by Jury," The" Nutcracker" sulte-each on one twelve-inch long playing full frequency range record. Then the great operas : La Boheme, Die Fledermaus. The Mikado-each on two; Carmen, Butterfly, Tales of Hoffmann-each on three; Parsifal and Die Meistersinger-each on six. Already there are 473 of these sensational 331 r.p.m. Long Playing records. prOViding something for every musical taste-revolutionary

In their playing t ime-transcending all others in their quality of reproduction-records which will never cease to thrill you, your family, and a host of envious friends. We invite you to a demonstration of the latest reproducers and to listen to Long Playing records at Imhof House. And remember, if you cannot visit our showrooms, we have a special postal service for our out-of-town customers. R.ecords may be ordered with complete confidence-we guarantee safe delivery.

The change over to Long Playing records need not be expensive. 331 r . p.m . records can be played through your existing 78 r.p.m. radiogram or a radio receiver by the use of the Decca LP player costing as little as 9 gns. The Deccallon 78 r.p.m. and 33j r.p.m. dual speed portable reproducer Is an Instrument of first-class tonal quality for use with ordinary or Long Playing records . Price £37-16-0.

Imlwf's offer you a complete service of Mail orders for records dispatched C.O.D. LP records and reproducers. by return of post.

• Mllult,

IMHOF'S (RETAIL) LTD., IMHOF HOUSE, 1Il-1I6 New OXFORD STREET, LONDON, W.C,I. TELePHONE: MUSEUM 7871 (lO .LlNES)