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UNITED KINGDOM IC PUBLICATIONS 7 Coldbath Square, London EC1R 4LQ Tel: +44 20 7841 3210 icpubs@icpublications.com www.african.business FOUNDER Afif Ben Yedder PUBLISHER & EDITOR-IN-CHIEF Omar Ben Yedder | o.benyedder@icpublications.com EDITOR David Thomas | d.thomas@icpublications.com DIGITAL EDITOR Shoshana Kedem | s.kedem@icpublications.com SUB-EDITOR Mike Holderness | m.holderness@icpublications.com DESIGN J V e n k a t a s a m y | j.venkatasamy@icpublications.com COMMERCIAL DIRECTOR Roman Zincenko | r.zincenko@icpublications.com CONSULTING HEAD OF DELIVERY Brian Scudder | b.scudder@icpublications.com ADVERTISING SALES DIRECTORS Baytir Samba, Nick Rosefield, Saliba Manneh ADVERTISING advertising@icpublications.com MARKETING Emily Allen | e.allen@icpublications.com DISTRIBUTION distribution@icpublications.com PRODUCTION MANAGER Stuart West | s.west@icpublications.com TUNISIA Néjib Ben Yedder | n.benyedder@icpublications.com GHANA Silv ia Salvetti, Top Reports | top@topreports.org IC EVENTS info@ic-events.net SUBSCRIPTIONS IC Publications Webscribe Unit 4, College Business Park, College Road, North Aston Clinton HP22 5EZ UK Telephone + 44 (0) 1442 820580 contact@webscribe.co.uk https://african.business/subscribe PRINTERS Roularta Media Group Meensesteenweg 300 8800 Roeselare Belgium

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ISSN 0141-3929

©2024 IC Publications Ltd

Cover stor y: Kenya investment drive

Business Intelligence 4 News and deals around Africa

Opinion 12 Could an African credit ratings

agency shift the dial?

Cover story: Kenya’s investment drive 16 Confident Ruto wins back

investors but taxing times ahead 20 Why the US is courting Ruto

Special report: Africa’s brands 28 African consumers remain loyal

to non-African brands 36 Africa’s top 100 brands

Features 14 Development institutions win at

the African Banker Awards 2024 40 Inter view: diversified markets

our strength, says Jeremy Awori, CEO of Ecobank Group50 48 Inter view: Mamadou Biteye –

executive secretary, African Capacity Building Foundation 50 Inter view: ‘Where you fall you

have to pick yourself up properly’ says Ronnie Ntuli, founder, Thelo 54 Navigating geopolitical tides:

Africa’s path to trade resilience 56 Afreximbank’s first quarter

results impress amid push into the Caribbean 58 The Bahamas looks toward

diversification 60 French banks’ retreat from Africa

opens space for locals 64 Nigeria clamps down on crypto 67 Africa’s forestry sector seeks to

overcome growing pains

71 ‘Financialisation’ of Africa’s

forests drives inequality: report 74 Can clean cooking recover from

the carbon credit slump? 116 How digitalisation can close

Africa’s gender financing gap 126 Prince Harry and Meghan Markle

bring warmth to Nigeria

Special report: Djibouti 78 Djibouti at the crossroads 80 Inter view: President Ismaïl Omar

Guelleh on leveraging advantages 86 Ports as springboard for

ambitious diversification 88 O Capital helping create new-look Djibouti cit y 90 IFC committed to supporting

Djibouti’s development journey 94 Inter view with Dileita Mohamed

Dileita, president of the National Assembly 96 Inter view: Ilyas Moussa

Dawaleh, minister of economy and finance 98 Inter view with the driving

force for digital transformation, minister Amina Abdi Aden

Countryfiles 122 Sudanese fleeing war find their feet in Egypt 124 Côte d’Ivoire strikes gold again

in timely boost for Ouattara

Review 128 Dag Hammarskjöld: the world’s civil servant

Editor’s View 130 A seismic shift in South Africa