GBB 2024



F E ATU R E S 10 WHAT DO YOU SEE? Educating audiences

about AI and its possibilities is the mission of our cover creator Cameron-James Wilson 16 GREAT BRITISH BR ANDS AWARDS

Sponsored by Rathbones, find out which brands have been awarded the gongs for 2024 32 HERE COME THE ’BOTS AI is here to stay, but

how can – and should – brands respond, asks Josh Glancy 52 REWRITING LUXURY ’ S RULES

It is time to reimagine a better world – and lu xur y must play its part, says Diana Verde Nieto 90 THE CASE FOR FAIRER FASHION

Climate activist Dominique Palmer advocates for a k inder, slower approach to fashion 140 SHARED SPACES & CULTUR AL

TR ACES Kamin Mohammadi reminds us how important immigration is to our culture 190 WE ARE NATURE If we want businesses to be

a force for good, look to the trees, says Giles Hutchins 242 IS THAT A ROBOT IN MY KITCHEN?

Sebastian Conran on how the domestic robot will play a critica l role in our homes 258 DREAM THE POSSIBLE What exciting

innovations can we look for ward to? asks James Bidwell 280 IS THE PEN MIGHTIER THAN AI?

Author Irenosen Okojie explores how writers are beginning to interact with AI THE LIST 46 Ten emerging craftspeople to keep your eye on 76 The most enduring British fashion buys 114 The celebs banking on booze 150 Si x new names for your jeweller y box 164 This year’s unmissable exhibitions 184 Screen International ’s acting stars of the future 206 Ten hotels to sleep in before you die 216 Top chefs who are cook ing up a storm 228 Five trips to change your l ife 250 The whiskies that should be in your cabinet 290 Eco-architecture designs that truly wow DIRECTORY 19 Celebrating some of our most famous, original,

unique and quirky British brands, from A to Z


Theo Fennell (p276), Barbour (p40), Vivienne

Westwood (p294), Ascot Racecourse (p28)

ON THE COVER ‘Are we human?’ The answer is both yes and no. We worked with artist Cameron-James Wilson to create a cover that is at once arresting and interrogates the use of AI. Cameron featured Shudu, the world’s first digital supermodel, on the lef t , with an AI avatar of real model Alex Gondora, on the right. Read more about the stor y on page 10.

Editor Charlotte Metcalf Editorial Director Lucy Cleland Deputy Editor Amy Wakeham Copy Editors Harriet Compston, Stephen Cooper, Richard Hopton, Emma Love, Kate Patrick, Xenia Taliotis , Ben West Fashion Director Nicole Smallwood Sub Editors Katie Bamber, Andrew Brassleay, Anoop Bhuller and Tessa Dunthorne Creative Direction & Production Parm Bhamra Design & Production Mia Biagioni Online Content Director Rebecca Cox Deputy Online Editor Ellie Smith Online Writers Charlie Colville and Olivia Emily Online Assistant Martha Davies Social Media Manager Daniella Saunders Property & Marketing Associate Director Gemma Cowley Associate Publisher Ellie Rix Head of Fashion Emma Marsh Account Directors Pandora Lewis and Serena Knight Senior Account Manager Sabrina Raven Digital Sales Director Adam Dean Sales Support & Office Manager Xa Rodgers Finance Controller Lauren Hartley Finance Administrator Ria Harrison Chief Financial Officer Gareth Morris Chief Commercial Officer Tia Graham Chief Operating Officer James Thrower Managing Director Jeremy Isaac Copyright © 2024 Country & Town House Ltd. All rights reser ved. Reproduction in whole or in part without written permission is strictly prohibited. All prices are correct at the time of going to press but are subject to change. While every care is taken to ensure all information is correct at the time of going to press, it is subject to change, and Country & Town House Ltd. takes no responsibility for omissions or errors. Country & Town House, Studio 2, 115 Harwood Road, London SW6 4QL, +44 (0)20 7384 9011




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