The European Business Review empowering communication globally
JANUARY – FEBRUARY 2023
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AI Crisis? what Crisis? Why European Companies Should Double Down on AI Now Jacques Bughin, Francis Hintermann, and Philippe Roussière AI is Not Ready for the 21st Century: What can Business Leaders do? Lysanne Rivard and Pascale Lehoux Innovation and Creation in Ever-Advancing Artificial Intelligence Ray Schroeder BUSINESS PROCESS Accelerating Business Process Optimisation with Machine Learning Geetika Tandon and Andrea Jooyeon Huh MARKETING Selecting the right digital influencer in B2B markets: Guidelines for managers Benedetta Crisafulli, Jaywant Singh, and La Toya Quamina BRAND How should Brands Think about Political Activism? Matt Johnson FEMALE LEADERS The Power of Women Entrepreneurs Across the World Marybeth Gasman SUSTAINABILITY Sounding the alarm: Early Warning Systems to Build Nature-Positive and Climate Resilient Businesses Sanjay Podder, Shalabh Kumar Singh, H. James Wilson, and Giju Mathew Let’s Stride Towards UN-SDG-Led Innovation Mike Cooray, Rikke Duus, Joanne Carmichael, and Marius Sylvestersen LEADERSHIP The Leadership Skills Needed to Drive Environmental Change Lars Jacob Tynes Pedersen CAREER Am I Being My Best Self? Building Your Emotional Intelligence At Work – It's a Balancing Act Carolyn Stern
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SME SMEs’ Changing Organisational Landscape: Strategising the Workplace of the Future Ambika Zutshi, Asha Thomas, Tapan Sarker and John Mendy SUPPLY CHAIN The Rise And Fall Of Supply Systems: from Global to Regional? Gilles Paché FINTECH Fintech As A Major Catalyst for Change in Lending Melissa Porras Prado WORKPLACE Back to the Future: The Return and Rise of E-Surveillance at Work Dale Tweedie and David Wild INNOVATION Frontiers in the Neurobiology of Values: New Challenges for Mental Health Professionals in the New Landscape of Work Simon L. Dolan and Tommy L. Dolan DATA The Decade of Delete, How New Privacy and Cyber Regulations will End Organisational Data Hoarding Christopher Surdak MANAGEMENT Missing in Action: Policy Implications of Management Research Søren H. Jensen, Sascha Kraus, and Herman Aguinis AUTOMOTIVE Connecting the Unconnected in the Automotive Industry, Four Ecosystems that are Reshaping Automotive Industry Collaborations Hervé Legenvre and Erkko Autio STRATEGY Beyond Good Intentions, Bringing Strategy to Giving, Impact Investing, and Corporate Responsibility Olga Almqvist
Production Accounts: Lynn Moses. Head of Design and Production: Kimberly Barrera. Production & Design: Jenya Shliepova Editors: Elenora Elroy, David Lean. International Media Editors: Ariane Cornejo, Maria Carmela Matibag. Editorial and Marketing: Pamela Martinez, Mary Celu Aratas. Digital Content: Angela Lebrino. Print Strategy: Stefan Newhart. Group Managing Editor: Jane Liu. Editor in Chief: The European Business Review Publishing Oscar Daniel. READERS PLEASE NOTE: The views expressed in articles are the authors’ and not necessarily those of The European Business Review. Authors may have consulting or other business relationships with the companies they discuss. The European Business Review: 3 - 7 Sunnyhill Road, London SW16 2UG, Tel +44 (0)20 3598 5088, Fax +44 (0)20 7000 1252, info@europeanbusinessreview.com, www.europeanbusinessreview.com No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without written permission. Copyright © 2023 EBR Media Ltd.All rights reserved. ISSN 1754-5501
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